Kolkata Fashion Week – Finally The Fever Of Eco-Fashion Culminates
By admin. Filed in Fashion |
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”, to quote the famous French designer, Coco Chanel.
“The city of joy” â Kolkata has been and is the home for the Bengalis, the intellectuals, the romantics and the aristocrats with a unique sense of style. Sneak a peak, and you will find that the people out here are quite passionate about politics, football, cricket, art and culture, not forgetting about their love for food and addas. So keeping in view the various genres that this city caters to, the organizers of Kolkata Fashion and Lifestyle week has decided to add charm to this metropolitan city with a unique theme and a purpose. The traditional Bengali culture will be brought back and made the fashion icon for the rest of the country through Kolkata Fashion week.
The world of Fashion may seem quite stylish, exciting and glamorous. But have you ever felt about the wider impact of fashion? From an environment point of view, don’t you feel that the textiles from which the clothes are made are causing a great damage?
Conventional vs Eco-clothing
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The clothes are made from textiles which the farmers protect by the use of pesticides. Excessive use of pesticides results in causing harm to the wildlife contaminates other products as well as our food. The chemicals used for bleaching textiles can even cause severe damage to your health.
So don’t you feel that the need of this moment must be something which will make you stick to your style, comfort and at the same time protect the environment? So the message from Kolkata Fashion week is “be eco-friendly in whatever you do”.
Natural products have been there from time immemorial, but now natural fabrics are making an entry into the world of fashion. While cotton has adopted eco-friendly trend, bamboo, jute and other vegetation extracts are also rising. So Kolkata Fashion and Lifestyle week has highlighted the importance of eco-clothes made from organic raw materials that are grown without pesticides. Other eco-clothes are made using recycled textiles and plastics. Even they are free from harmful chemicals and bleaches. Eco-clothes are long lasting and they are of high quality, so they are fairly traded. Even to guarantee standards in future the fashion designers of Kolkata Fashion week are using a system of eco-labeling to showcase that the clothes are made from organic raw materials in an environmentally friendly way. Eco-friendly clothing is always appreciable, but when it comes to cost, it’s costly. Eco-clothing is at a very nascent stage and a considerable amount of time as well as investment is required for the cotton cultivators to change from the conventional to organic crop. Also the companies which are involved in the manufacturing of the eco-friendly clothes must be given adequate subsidies from the government.
Kolkata Fashion and Lifestyle week feelsthat whatever the consumer wears should be safe, sustainable, beautiful and aesthetically pleasant. The purpose of Kolkata Fashion week will be materialized only when the use of organic materials while making outfits will take place. The vision of Kolkata Fashion and Lifestyle week to project Kolkata as the next fashion capital of India will come true, with eco-fashion theme being grabbed by the generation!
Tags: Culminates, EcoFashion, Fashion, Fever, Finally, Kolkata, Week
